Selected work

Case Studies

Case Studies

Product design, design leadership, and connected experiences.

Product design, design leadership, and connected experiences.

Defining the PS App’s Direction and Design Ownership

Defining the PS App’s Direction and Design Ownership

The PS App’s mobile direction connected five program priorities to clear design principles and ownership. I developed the shared framework with the design team, giving designers a common view of what we were working toward and how to move each feature forward.

5 PROGRAM PRIORITIES 5 DESIGN PRINCIPLES

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Improving Design Readiness Before Engineering Handoff

Improving Design Readiness Before Engineering Handoff

I brought engineering into design refinement earlier and created a shared place for comments and small bugs, so open details were easier to work through together. Reviews of a PS App session-summary feature show how a thoughtful pause for another iteration helped resolve experience and data questions before handoff.

I brought engineering into design refinement earlier and created a shared place for comments and small bugs, so open details were easier to work through together. Reviews of a PS App session-summary feature show how a thoughtful pause for another iteration helped resolve experience and data questions before handoff.

Building a Monthly AI-Assisted Prototyping Workflow

Building a Monthly AI-Assisted Prototyping Workflow

Together with product and engineering partners, we established a monthly PS App rhythm for aligning on features, prototyping with AI coding tools, reviewing MVP readiness, and learning from opt-in beta feedback. The repeatable process gave the team a practical way to release smaller experiments and build on what we learned.

Together with product and engineering partners, we established a monthly PS App rhythm for aligning on features, prototyping with AI coding tools, reviewing MVP readiness, and learning from opt-in beta feedback. The repeatable process gave the team a practical way to release smaller experiments and build on what we learned.

Rebuilding Design Onboarding Around the First Day

Rebuilding Design Onboarding Around the First Day

Scattered onboarding material became a shared day-one Figma experience, helping new designers see the organization and how their work fit together. In survey feedback, reported time to confidence shifted from 6–9 months to 3–6 months.

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Making PlayStation’s Employee Experiences Easier to Navigate

Nexus had a new home on ServiceNow, but there was more work to do to make it useful and welcoming for employees. Leading two designers, I helped shape a research and design roadmap around clearer information architecture and reusable page templates. The response to the designs led to a second assignment: a pre-hire portal for people preparing to join PlayStation.

Nexus had a new home on ServiceNow, but there was more work to do to make it useful and welcoming for employees. Leading two designers, I helped shape a research and design roadmap around clearer information architecture and reusable page templates. The response to the designs led to a second assignment: a pre-hire portal for people preparing to join PlayStation.

Designing Music and Media Controls Around PS5 Game Play

Music and media on PS5 needed to fit naturally into a gaming session. The experience connected finding music, controlling playback in-game, and adjusting sound for a headset or living-room setup, while keeping the focus on play.

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Connecting a Physical Movie Collection to a Digital Library

Disc to Digital gave VUDU customers a simple way to scan an eligible movie’s barcode and add it to their digital library. It connected a collection people already owned with a more flexible way to watch those films.

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Creating Development Paths for Designers at Different Levels

Creating Development Paths for Designers at Different Levels

Designers at every level need room to grow in ways that fit their goals. Development paths, tailored coaching, and a global mentorship program spanning 175+ designers created more opportunities to practice, find support, and learn from peers.

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Making Work-in-Progress Critique a Team Habit

Making Work-in-Progress Critique a Team Habit

A recurring, low-pressure critique gave designers space to share unfinished work, ask questions, and build confidence in explaining their decisions. Practical prompts, regular sessions, and individual encouragement helped the team grow more comfortable presenting and refining work together.

A recurring, low-pressure critique gave designers space to share unfinished work, ask questions, and build confidence in explaining their decisions. Practical prompts, regular sessions, and individual encouragement helped the team grow more comfortable presenting and refining work together.

Planning Design Capacity for Changing Priorities

Planning Design Capacity for Changing Priorities

When priorities shifted, I used explicit capacity assumptions to make workload and tradeoffs visible. I planned designers at 85–90% capacity and aimed to limit assignments to two product areas, leaving room for collaboration, follow-up, and emerging requests.

When priorities shifted, I used explicit capacity assumptions to make workload and tradeoffs visible. I planned designers at 85–90% capacity and aimed to limit assignments to two product areas, leaving room for collaboration, follow-up, and emerging requests.

Clarifying Design’s Role Across Team Boundaries

Clarifying Design’s Role Across Team Boundaries

Bringing design into product and engineering conversations earlier made ownership easier to understand. On a partner-led streaming program, I clarified our team’s responsibility for the console experience and gave the designer a practical framework for contributing.

Bringing design into product and engineering conversations earlier made ownership easier to understand. On a partner-led streaming program, I clarified our team’s responsibility for the console experience and gave the designer a practical framework for contributing.

Growing PlayStation’s Family Experience and Design Leadership

Growing PlayStation’s Family Experience and Design Leadership

PlayStation’s family work brought parental controls, family management, and safety together for parents of young players. UX research helped the team understand this audience and establish family as a new measurement vertical, while a thoughtful design-lead handoff supported continuity and clear ownership.

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the other stuff

the other stuff

Additional Prior Work

Library Organization - List

New design pattern for “Lists” allowing customers who are browsing or own large catalogs to organize their content. User testing revealed easy on-boarding experience was needed for discoverability.

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Family Features

Converting the typical user experience with kids and families in mind. This includes parental controls, age limits, password/PIN, and a safe viewing environment.

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VUDU + FANDANGONOW Migration

Extensive work was done around onboarding and merging two streaming platforms. It involved numerous stakeholders including security, system ops, design, and marketing.

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Walmart Video / Digital Video by Vudu


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New Vudu/Fandango Living Room App


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Comedy.TV Apps - All Platforms


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Ahnju Creative

© 2026 Julie Ahn

Ahnju Creative

© 2026 Julie Ahn