Goran Babarogic Product UX Designer

Julie Ahn

Julie Ahn

Creative Leader | UX/CX | MBA

Creative Leader
UX/CX | MBA

"Be yourself; everyone else is already taken." - Oscar Wilde

"Be yourself; everyone else is already taken." - Oscar Wilde

Who I Am

Hi, I'm Julie, a

UX Product Design Leader

UX Product Design Leader

UX Product Design Leader

UX Product Design Leader

UX Product Design Leader

driven by

Curiosity

Curiosity

Curiosity

Curiosity

Curiosity

.

It led me from photography and packaging into product design. For the last

8 Years

8 Years

8 Years

8 Years

8 Years

I've led

Design Teams

Design Teams

Design Teams

Design Teams

Design Teams

across social, identity, and streaming,

shaping

Human-Centered

Human-Centered

Human-Centered

Human-Centered

Human-Centered

products, and a sense of

Community and Inclusion

Community and Inclusion

Community and Inclusion

Community and Inclusion

Community and Inclusion

where

every designer can

Grow

Grow

Grow

Grow

Grow

.

I find

Inspiration

Inspiration

Inspiration

Inspiration

Inspiration

almost anywhere,

and lately

AI

AI

AI

AI

AI

tops the list.

I'm

Optimistic

Optimistic

Optimistic

Optimistic

Optimistic

about it as a powerful tool for

Whats Next

Whats Next

Whats Next

Whats Next

Whats Next

in how we work and live.

Hi, I'm Julie, a

UX Product Design Leader

UX Product Design Leader

UX Product Design Leader

UX Product Design Leader

UX Product Design Leader

driven by

Curiosity

Curiosity

Curiosity

Curiosity

Curiosity

.

It led me from photography

and packaging into product design.

For the last

8 Years

8 Years

8 Years

8 Years

8 Years

I've led

Design Teams

Design Teams

Design Teams

Design Teams

Design Teams

across social,

identity, and streaming,

shaping

Human-Centered

Human-Centered

Human-Centered

Human-Centered

Human-Centered

products,

and a sense of

Community and Inclusion

Community and Inclusion

Community and Inclusion

Community and Inclusion

Community and Inclusion

where

every designer can

Grow

Grow

Grow

Grow

Grow

.

I find

Inspiration

Inspiration

Inspiration

Inspiration

Inspiration

almost

anywhere,

and lately

AI

AI

AI

AI

AI

tops

the list.

I'm

Optimistic

Optimistic

Optimistic

Optimistic

Optimistic

about

it as a powerful tool for

Whats Next

Whats Next

Whats Next

Whats Next

Whats Next

in how we work and live.

Hi, I'm Julie, a

UX Product Design Leader

UX Product Design Leader

UX Product Design Leader

UX Product Design Leader

UX Product Design Leader

driven by

Curiosity

Curiosity

Curiosity

Curiosity

Curiosity

.

It led me from photography and packaging into product design. For the last

8 Years

8 Years

8 Years

8 Years

8 Years

I've led

Design Teams

Design Teams

Design Teams

Design Teams

Design Teams

across social, identity, and streaming,

shaping

Human-Centered

Human-Centered

Human-Centered

Human-Centered

Human-Centered

products, and a sense of

Community and Inclusion

Community and Inclusion

Community and Inclusion

Community and Inclusion

Community and Inclusion

where

every designer can

Grow

Grow

Grow

Grow

Grow

.

I find

Inspiration

Inspiration

Inspiration

Inspiration

Inspiration

almost anywhere,

and lately

AI

AI

AI

AI

AI

tops the list.

I'm

Optimistic

Optimistic

Optimistic

Optimistic

Optimistic

about it as a powerful tool for

Whats Next

Whats Next

Whats Next

Whats Next

Whats Next

in how we work and live.

What People Say

“She’s a design manager who measures her own success
by how far her people go, not by how much credit she takes.”

-Amy C., PlayStation

“Julie is an empathetic and thoughtful leader who
genuinely advocates for both her clients and her team.”

-Grant Y., PlayStation

“I’ve had many mentors throughout my career,
and she is genuinely the best mentor I’ve ever had.”

-Rose L., PlayStation

“She’s a design manager who measures her own success by how far her people go, not by how much credit she takes.”

-Amy C., PlayStation

“Julie is an empathetic and thoughtful leader who
genuinely advocates for both her clients and her team.”

-Grant Y., PlayStation

“I’ve had many mentors throughout my career, and she is genuinely the best mentor I’ve ever had.”

-Rose L., PlayStation

“She’s a design manager who measures her own success by how far her people go, not by how much credit she takes.”

-Amy C., PlayStation

“Julie is an empathetic and thoughtful leader who
genuinely advocates for both her clients and her team.”

-Grant Y., PlayStation

“I’ve had many mentors throughout my career,
and she is genuinely the best mentor I’ve ever had.”

-Rose L., PlayStation

Select Case Studies

Select Case Studies

Getting New Designers Confident in Half the Time

I replaced a 20-page onboarding doc with a day-one experience, and new designers started feeling confident months sooner.

Time to confidence

3 to 6 mo

from 6 to 9+

Onboarding

Day-one experience

Accessibility: A Design-First Standard

From hands-on voice features in messaging to a low-vision evaluation that settled a navigation decision, I treated accessibility as part of the design, not a final check.

Nav concepts evaluated

5

Weight given to aesthetics

15-20%

Setting a North Star for Mobile

I wrote the vision and principles for the PlayStation mobile program, then built the structure that let designers act on them without waiting on me.

Program priorities

5

Design principles

5

Building a Feedback Culture That Stuck

I made critique a safe, regular habit on my team, and our team-health scores on feedback and action-taking rose with it.

Feedback score

+34

Action-taking score

+39

Prototyping in Code: A Monthly AI Beta Loop

I brought AI prototyping into our release rhythm, so design and engineering built in parallel and real users tested small releases every month.

Release rhythm

Monthly

Prototype to rollout

About 3 weeks

Getting New Designers Confident in Half the Time

I replaced a 20-page onboarding doc with a day-one experience, and new designers started feeling confident months sooner.

Time to confidence

3 to 6 mo

from 6 to 9+

Onboarding

Day-one experience

Getting New Designers Confident in Half the Time

I replaced a 20-page onboarding doc with a day-one experience, and new designers started feeling confident months sooner.

Time to confidence

3 to 6 mo

from 6 to 9+

Onboarding

Day-one experience

Accessibility: A Design-First Standard

From hands-on voice features in messaging to a low-vision evaluation that settled a navigation decision, I treated accessibility as part of the design, not a final check.

Nav concepts evaluated

5

Weight given to aesthetics

15 to 20%

Accessibility: A Design-First Standard

From hands-on voice features in messaging to a low-vision evaluation that settled a navigation decision, I treated accessibility as part of the design, not a final check.

Nav concepts evaluated

5

Weight given to aesthetics

15 to 20%

Setting a North Star for Mobile

I wrote the vision and principles for the PlayStation mobile program, then built the structure that let designers act on them without waiting on me.

Program priorities

5

Design principles

5

Setting a North Star for Mobile

I wrote the vision and principles for the PlayStation mobile program, then built the structure that let designers act on them without waiting on me.

Program priorities

5

Design principles

5

Building a Strong Feedback Culture

I made critique a safe, regular habit on my team, and our team-health scores on feedback and action-taking rose with it.

Feedback score

+34

Action-taking score

+39

Building a Strong Feedback Culture

I made critique a safe, regular habit on my team, and our team-health scores on feedback and action-taking rose with it.

Feedback score

+34

Action-taking score

+39

Prototyping in Code:
A Monthly AI Beta Loop

I brought AI prototyping into our release rhythm, so design and engineering built in parallel and real users tested small releases every month.

Release rhythm

Monthly

Prototype to rollout

About 3 weeks

Prototyping in Code:
A Monthly AI Beta Loop

I brought AI prototyping into our release rhythm, so design and engineering built in parallel and real users tested small releases every month.

Release rhythm

Monthly

Prototype to rollout

About 3 weeks

Send a message

© 2026 Julie Ahn

Send a message

© 2026 Julie Ahn

Send a message

© 2026 Julie Ahn